Bigibigo: A Handwritten Font for Creative Branding Projects
Bigibigo in Action: Designing a Café Logo
As I opened my design board, the first thing that caught my eye was the Bigibigo font. It’s a fully handwritten font with a great readability and a fun touch—perfect for adding personality to any project. I was working on a branding project for a small café, and the owner wanted something warm and inviting. The Bigibigo font immediately felt like a good fit. Its casual yet elegant look mirrored the café’s cozy atmosphere, making it ideal for logo design.
I tested Bigibigo on a few mockups, placing it over a simple coffee cup illustration. The result was charming, almost like a handwritten note from a friend. It wasn’t too playful or too formal, which made it versatile enough to be used across different brand materials. I could see it working well on signage, menus, and even social media posts.
Bigibigo for Packaging Design
Next, I moved on to packaging design. The café’s signature drink was a lavender latte, and I needed a label that stood out but still felt approachable. Using Bigibigo as the main font, I created a label with a soft pastel background and some subtle hand-drawn illustrations. The font added a personal touch that made the product feel handmade, which aligned perfectly with the café’s mission of offering artisanal drinks.
One thing I noticed while designing was how well Bigibigo balanced readability with style. Even at smaller sizes, the letterforms remained legible, which is crucial for product labels. It didn’t overwhelm the design, nor did it get lost in the background. This made it a strong candidate for use in packaging design, where clarity is key.
Bigibigo in Social Media Graphics
For the café’s Instagram page, I wanted to create a cohesive visual identity that reflected their brand voice. Bigibigo came into play again when designing post captions and promotional graphics. I paired it with a clean sans serif font for contrast, which helped establish visual hierarchy without clashing with the handwritten feel.
Using Bigibigo for short-form text, like hashtags or call-to-action phrases, gave the posts a friendly and engaging vibe. It wasn’t just about aesthetics—it also influenced how the audience perceived the brand. The font conveyed a sense of approachability and authenticity, which resonated well with the café’s target audience.
Bigibigo for Website Headers and Hero Sections
The café’s website required a modern yet welcoming design. I decided to use Bigibigo as the primary font for the hero section, where the tagline “Sip. Savor. Repeat.” was displayed. The handwritten nature of Bigibigo made the message feel more personal and relatable, while its readability ensured that visitors could easily read the content.
I also experimented with using Bigibigo in the navigation menu and other sections of the site. However, I found that it worked best as a display font rather than for long blocks of text. For body copy, I opted for a complementary serif font to maintain professionalism and ensure readability across the entire site.
Bigibigo in Business Cards and Stationery
Designing business cards for the café’s staff was another opportunity to use Bigibigo. I created a minimalist card with the café’s name in Bigibigo and a small icon representing their signature drink. The font added a unique flair that set the cards apart from standard designs. It also helped reinforce the brand’s identity through consistent typography across all materials.
I made sure to test the font on different paper stocks and finishes to ensure it looked good in print. The results were impressive—Bigibigo maintained its charm and clarity regardless of the medium, which made it a reliable choice for printed marketing materials.
Bigibigo for Editorial and Print Materials
Finally, I incorporated Bigibigo into the café’s monthly newsletter and event flyers. For headlines, it brought a fresh and creative energy to the design, while for body text, I used a more traditional typeface to keep things readable. The combination worked well, and the font helped create a visually appealing layout that engaged readers.
What I appreciated most about Bigibigo was its versatility. Whether I was designing a logo, a poster, or a digital graphic, it always delivered a consistent and professional look. It wasn’t just a decorative font—it was a functional tool that enhanced the overall design without compromising readability or brand consistency.
Testing Bigibigo Before Full Implementation
Before committing to Bigibigo for the full brand system, I took the time to test it in various contexts. I checked how it looked in different colors, on different backgrounds, and at varying sizes. I also evaluated its performance in both digital and print formats. This process helped me understand its strengths and limitations, ensuring that it would work well across all brand materials.
Another important step was checking the font’s licensing and file formats. Since Bigibigo is a commercial font, I made sure it was suitable for the café’s needs, including web use and print production. This attention to detail ensured that the final brand system was both visually appealing and legally sound.
